Digital Media Arts - Associate of Applied Science (Major Code - DMA)
The Digital Media Arts Associate of Applied Science degree merges fine arts and technical knowledge required for entry into a digital media content creation profession or university program with an emphasis in digital media art. Students gain the knowledge and skills necessary to prepare them for entry into professions such as digital media content creator, commercial and freelance photographer, videographer, filmmaker, graphic designer, computer animator, along with positions within the advertising, marketing entertainment, social media, or related fields.
Learning Outcomes
Students who successfully complete this program will be able to do the following:
1. Create, manipulate, and enhance digital media content and resolve digital media creation related issues.
2. Understand the use and impact of composition, shadow, lighting, color and other visual or graphical concepts as they pertain to visual communication.
3. Analyze mass communications media with an emphasis on understanding basic concepts of gathering, writing, and evaluating news and other kinds of communication in newspapers, television, radio, magazines, wire services, books, movies, and other relevant forms of computer or digital media.
Digital Photography and Video Production Concentration:
4. Utilizing integrated knowledge, articulate the uses of still photography, including camera, computer, lighting, lenses, and composition techniques.
5. Determine, as a member of a production team, the correct uses of the digital video camera, camera lenses, audio recording, editing software and computer in video production.
6. Develop the use of photography, video production, audio production, motion graphics, imaging, and multimedia techniques and skills to communicate storytelling or messaging.
7. Understand how film and other types of visual media are art forms and mediums for the expression of ideas.
Degree Map
Graphic Design and Animation Concentration:
8. Apply principles of design, composition, color, line, form, and topography in order to visually communicate an idea, message or specific objective.
9. Develop and apply the use of frame, shape, symbols and graphical manipulation through the use of computer animation software.
10. Understand an overview of the visual arts in contemporary society, including philosophies, history, techniques, various media, and elements. of design.
Degree Map
GENERAL EDUCATION REQUIREMENTS 18-19 CREDITS
Composition 6 credits
Mathematics 3-4 credits
| MAT 132 | Applied Mathematics* | 3 |
| OR | |
| MAT 132L | Applied Mathematics with Support Lab | 3 |
| or higher (3-4 credits) | |
Liberal Arts 6 credits
| COM 102 | Essentials of Communication** | 3 |
| JRN 101 | Introduction to Mass Communications | 3 |
Technology Literacy 3 credits
| CIS 116 | Computer Essentials* | 3 |
| OR | |
| CIS 120 | Introduction to Information Systems** | 3 |
CORE CURRICULUM 38 CREDITS
| ART 103 | Two-Dimensional Design and Composition*** | 3 |
| ART 106 | Drawing Foundations*** | 3 |
| ART 230 | Color and Composition* | 3 |
| DMA 110 | Digital Imaging I** | 3 |
| DMA 111 | Computer Animation I** | 3 |
| DMA 214 | Creating Multimedia Presentations* | 4 |
| DMA 210 | Digital Imaging II** | 3 |
| DMA 266 | Digital Photography** | 3 |
| JRN 224 | Field Experience in Communication or Digital Media | 1 |
SELECT AN AREA OF CONCENTRATION BELOW
Digital Photography and Video Production Concentration
Graphic Design and Animation Concentration
ELECTIVES (AS NEEDED TO COMPLETE 60 CREDITS)
Department recommended electives include DMA 261, DMA 263, and DMA 267.
TOTAL DEGREE REQUIREMENTS 60 CREDITS
Note: Students pursuing a BAS degree must meet with an advisor to determine the appropriate general education and core curriculum requirements. Additional credits required in the general education block for BAS transfer may be used to fulfill core curriculum or elective requirements.