Digital Marketing for Business (Major Code - DMB)
The Digital Marketing for Business Certificate is designed to equip a small business person to create and maintain a digital business presence. Upon completion students will have the basic skills to create digital content that is designed to communicate with a businesses’ customers. Students will have the technical skills to create and manipulate digital images or video, and have a working understanding of online advertising.
Learning Outcomes
Students who successfully complete this program will be able to do the following:
- Correctly define a business' target market and develop effective corresponding web-based content such as a website, Facebook, Instagram, etc.
- Create a customized piece of media content suitable for use in online advertising (such as a Google Ad or social media post).
- Effectively optimize sample website content for optimal display in search engine results.
- Create and manipulate basic photographic still images, moving images, and video content suitable for use on a website or social media account.
- Create basic electronic marketing materials (e.g., PDF brochures).
- Know how to create, implement and analyze an email or social media campaign.
Degree Map
CORE CURRICULUM 21 CREDITS
TOTAL CERTIFICATE REQUIREMENTS 21 CREDITS